Curriculum of Graduate School of Creative Industry Design

 

Research Methodology

The objective of this course is to guide students to learn knowledge of research methods and process, enabling them to develop the ability of logical thinking, scientific analysis and creative research.

 

Digital Design & Media

In the contemporary trend of using digital media to make design or art creation, digital technology has made breakthrough in art production, presentation, and broadcasting, forming another category of art creation. This course introduces the latest development of digital media and cultivates students’ understanding and appreciation of digital arts as the foundation for creating digital arts.

 

Innovation Culture Design

The purpose of this course is to help students improve their knowledge and ability to make overall planning, including product design, model making, production processes, etc., focused on how to incorporate culture, art creation, and lifestyle to products, turning creative ideas to products and business activities.

 

Industries of Creative Life

Creative life industry is to incorporate creative ideas into life, becoming an emerging industry to provide consumers with a lifestyle of deep experience and high-quality aesthetics. This course introduces this emerging industry as well as discusses how to mix cultural ingredients to products and living environment to make  perfect integration of this industry and daily life.

 

Visual Design Research

This course discusses the influence of visual conception on people’s perception and emotion, raising several example cases for students to have a deeper understanding of the concepts of visual communication design.

 

Industries of Creative Life

Creative life industry is to incorporate creative ideas into life, becoming an emerging industry to provide consumers with a lifestyle of deep experience and high-quality aesthetics. This course introduces this emerging industry as well as discusses how to mix cultural ingredients to products and living environment to make  perfect integration of this industry and daily life.

 

Experiential Marketing Research

This course introduces the theory and practice of experiential marketing, as well as its application in the creative industries. It covers the theoretical basis of experiential marketing, operation models and creative strategies, success story analysis, application of creative industries, and proposal-making for experiential marketing.

 

International Marketing Strategy

This course introduces the theories and practice of international marketing strategies, as well as related business models, innovative strategies, and future development trend. This course analyzes several success stories and guides students to make proposals of strategic international marketing.

 

Design Topics on Creative Industries

This course consolidates the teaching resources of three departments under the College of Design—Department of Visual Communication Design, Department of Craft Design, and Department of Multimedia and Animation Art, creating a new vision of creativity industries through combination of design, art, culture, digital, visual, and various other professional fields.

 

Aesthetics Criticism

This course helps students gain a better understanding of life aesthetics. Students are required to visit museums, exotic goods stores, etc., to experience the artistic life style and find new factors or ideas for creating new aesthetic lifestyle.

 

Culture Product Design

This course introduces the theories and practice of product design, covering the theory of creative product design, analysis on evolution and development trends of product design, creative product design models and strategies, case study, and creative product production.

 

Strategy of Innovation

“Creativity” is not only the core competitiveness of an enterprise, but also the primary power to push for industrial upgrading. This course guides students to have a broad view, set practical processes and methods of making creative design, and propose future development strategies, to meet the market demand and raise the value of the industry.

 

Cognitive Behavior Research

Topics for discussion at class: theory of conception, behavior ethics, problem and solution, theory of Internet society, theoretical basis of psychology, social psychology, and so forth. Through discussing the relations among consumers’ perception, attitude, intension, and other factors, students are trained to have better understanding of consumers’ behavior as reference for their work in the creative cultural industry.

 

Creative Industries Marketing

This course introduces theories and practice of the marketing strategies of creative cultural industry , as well as related business models, innovative strategies, and future development trend. This course analyzes several success stories and guides students to make proposals of strategic international marketing.

 

Digital Design Research

This course reviews the development of digital contents industry, and introduces the information format trend, publishing models, digital design software, and digital design integration. Students are required to interview vendors of digital design company and analyze the advantage of digital design industries in Taiwan.

 

Craft & Design Research

This course makes study on the craft design trends, covering evolution and current status of the craft design industry, characteristics and business models of modern craft design, as well as the future development and its influence on this industry.

 

Creative Industries Research

This course discusses the effect of aesthetic economics, digital technologies, humanities and arts on the trend of creative industries. Through case study, students are guided to understand the significance of design, design processes, market trends, as well as issues on culture differences, and thus grasp the directions of future development of this industry.

 

Electronic Commerce Research

This course is focused on the e-commerce and its application in the creative industries. It covers the evolution of e-commerce, modern e-commerce business model and innovative strategies, future trends and impacts, and the application of the creative industries.

 

Intellectual Property Research

Amid globalization, intellectual property rights has become a new competition tactic in business. The course introduces the types of intellectual property and analyzes the effect of intellectual property on cultural industry. Through case analysis, students will have a better understanding on management of intellectual property rights.

 

Application of Technology Foresight

This course covers various topics about how to apply advanced technologies to industrial design, such as the “Universal Design,” “Product Semantics,” “Kansie Engineering,” “Multi-dimension Scaling,” etc. Students are guided to develop their ability of logical thinking, scientific analysis and creative research through research of theories and case study.