研究方法論

Research Methodology

課程內容及大綱

本課程主要探討研究的本質、實驗的觀點及不同研究階段所適用的方法。相關知識可幫助學生學習邏輯的、科學的和創造性的研究技巧。

The objective of this course is to guide students to learn knowledge of research methods and process, enabling them to develop the ability of logical thinking, scientific analysis and creative research.

 

 

 

數位設計媒材

Digital Design & Media

課程內容及大綱

以數位媒材進行藝術創作或產品設計是當代的趨勢,電腦及網路科技使作品的製作、呈現、傳播等各方面突破傳統,成為一項新興的藝術類別。因此本課程的目的是介紹數位媒材藝術的最新發展,以及培養學生對於數位媒材的深入了解與鑑賞的能力,之後進一步運用數位技術和工具開發文化創意相關的產品。

In the contemporary trend of using digital media to make design or art creation, digital technology has made breakthrough in art production, presentation, and broadcasting, forming another category of art creation. This course introduces the latest development of digital media and cultivates students’ understanding and appreciation of digital arts as the foundation for creating digital arts.

 

 

 

文化創新設計

Innovation Culture Design

課程內容及大綱

本課程目的在於培養學生整體規劃、產品設計、模型製作與商品量產之知識與能力,重心在於訓練學生如何將文化、藝術、生活創意和商品生產相互結合,進而將創意及作品予以商品化與產業化。

The purpose of this course is to help students improve their knowledge and ability to make overall planning, including product design, model making, production processes, etc., focused on how to incorporate culture, art creation, and lifestyle to products, turning creative ideas to products and business activities.

 

 

 

創意生活產業

Industries of Creative Life

課程內容及大綱

創意生活產業就是將創意融入一般生活,進而成為一種產業,該產業為民眾提供具有深度體驗及高質美感之生活。本課程的目的除了協助同學深入瞭解何為創意生活產業外,還教授如何輔導產業經營者以既有的在地文化內涵結合空間、活動、產品與服務設計來形成新的產業面貌,將創意產業與民眾生活完美結合。

Creative life industry is to incorporate creative ideas into life, becoming an emerging industry to provide consumers with a lifestyle of deep experience and high-quality aesthetics. This course introduces this emerging industry as well as discusses how to mix cultural ingredients to products and living environment to make  perfect integration of this industry and daily life.

 

 

 

視覺設計趨勢研究

Visual Design Research

課程內容及大綱

本課程主要探討各種類型的視覺刺激對知覺、認知與情感的影響,並經由案例分析與實做的過程讓學生瞭解視覺設計的原則與未來趨勢走向。

This course discusses the influence of visual conception on people’s perception and emotion, raising several example cases for students to have a deeper understanding of the concepts of visual communication design.

 

 

創意生活產業

Industries of Creative Life

課程內容及大綱

創意生活產業就是將創意融入一般生活,進而成為一種產業,該產業為民眾提供具有深度體驗及高質美感之生活。本課程的目的除了協助同學深入瞭解何為創意生活產業外,還教授如何輔導產業經營者以既有的在地文化內涵結合空間、活動、產品與服務設計來形成新的產業面貌,將創意產業與民眾生活完美結合。

Creative life industry is to incorporate creative ideas into life, becoming an emerging industry to provide consumers with a lifestyle of deep experience and high-quality aesthetics. This course introduces this emerging industry as well as discusses how to mix cultural ingredients to products and living environment to make  perfect integration of this industry and daily life.

 

 

體驗行銷研究

Experiential Marketing Research

課程內容及大綱

本課程旨探討體驗行銷的理論與實踐,以及在文化創意產業之應用。課程內容包括:探討體驗行銷之理論基礎、體驗行銷運作模式與策略、體驗行銷成功案例之分析評論、體驗行銷在文化創意產業之應用、及體驗行銷企劃書撰寫。

This course introduces the theory and practice of experiential marketing, as well as its application in the creative industries. It covers the theoretical basis of experiential marketing, operation models and creative strategies, success story analysis, application of creative industries, and proposal-making for experiential marketing.

 

 

國際行銷策略

International Marketing Strategy

課程內容及大綱

本課程旨在研習國際行銷策略之理論與實務。課程內容包括國際行銷策略的理論、國際行銷運作模式與創新策略、國際行銷策略未來趨勢、國際行銷策略成功案例分析、國際行銷策略實務企劃書撰寫。

This course introduces the theories and practice of international marketing strategies, as well as related business models, innovative strategies, and future development trend. This course analyzes several success stories and guides students to make proposals of strategic international marketing.

 

 

 

創意產業設計特論

Design Topics on Creative Industries

課程內容及大綱

本課程將整合設計學院下三個學系之教學資源,由工藝設計學系、視覺傳達設計學系及多媒體動畫藝術學系之教授為本課程開創嶄新的視野,結合設計、藝術、文化、數位、視覺等多方面專業領域,提升創意產業設計的發展。

This course consolidates the teaching resources of three departments under the College of Design—Department of Visual Communication Design, Department of Craft Design, and Department of Multimedia and Animation Art, creating a new vision of creativity industries through combination of design, art, culture, digital, visual, and various other professional fields.

 

 

 

生活美學評論

Aesthetics Criticism

課程內容及大綱

本課程主要讓讓學生瞭解生活美學之內涵,經由參觀博物館、精品屋等場所體驗精緻生活的意涵,進而歸納生活美學的元素。最後找出創新的經營方式與理念,並構思實踐的方法。

This course helps students gain a better understanding of life aesthetics. Students are required to visit museums, exotic goods stores, etc., to experience the artistic life style and find new factors or ideas for creating new aesthetic lifestyle.

 

 

 

文化商品設計

Culture Product Design

課程內容及大綱

本課程旨在研習創意商品設計的理論與實務。課程內容包含:創意商品設計理論、商品設計的發展演變與趨勢、發展創意商品設計模式與策略、優秀創意商品設計案例分析、創意商品設計製作。

This course introduces the theories and practice of product design, covering the theory of creative product design, analysis on evolution and development trends of product design, creative product design models and strategies, case study, and creative product production.

 

 

 

產業創新策略

Strategy of Innovation

課程內容及大綱

近年來,「創新」不只是企業追求生存及創造價值的核心競爭力,更是整個產業更上層樓的必要條件。本課程主要目標在教導學生以前瞻視野,透過創新設計的步驟與方法,擬定出產業未來發展的策略,以滿足市場需求並提昇產業價值。

“Creativity” is not only the core competitiveness of an enterprise, but also the primary power to push for industrial upgrading. This course guides students to have a broad view, set practical processes and methods of making creative design, and propose future development strategies, to meet the market demand and raise the value of the industry.

 

 

 

認知行為研究

Cognitive Behavior Research

課程內容及大綱

主要討論議題包括:認知理論、行為理論、問題解決理論、社會支持網絡理論、心理學的基本理論(感覺與知覺、意識、學習、記憶、思想與言語、智力等之認知發展)、社會心理學理論各面向討論,期望透過使用者的認知、態度、意向及其他變數間之關聯,可提供學生觀察及解釋採用者的使用行為,以作為未來發展創新產業或相關調查之輔助工具與理論的建立。

Topics for discussion at class: theory of conception, behavior ethics, problem and solution, theory of Internet society, theoretical basis of psychology, social psychology, and so forth. Through discussing the relations among consumers’ perception, attitude, intension, and other factors, students are trained to have better understanding of consumers’ behavior as reference for their work in the creative cultural industry.

 

 

 

創意產業行銷

Creative Industries Marketing

課程內容及大綱

本課程旨在研習創意產業行銷的理論與實務。課程內容包括:創意產業行銷的理論內涵、行銷管理模式與策略、優秀創意產業行銷案例分析探討、創意產業行銷未來趨勢、以及創意產業行銷企劃書撰寫。

This course introduces theories and practice of the marketing strategies of creative cultural industry , as well as related business models, innovative strategies, and future development trend. This course analyzes several success stories and guides students to make proposals of strategic international marketing.

 

 

 

數位內容趨勢研究

Digital Design Research

課程內容及大綱

本課程目的為教授國內外在數位內容的發展現況,以及未來的發展趨勢,本課程主要從未來資訊格式的發展、數位內容模式的演化、數位軟體的演化、數位內容的整合等角度分析,並透過業界調查的過程,找出本國數位內容將來發展的利基。

This course reviews the development of digital contents industry, and introduces the information format trend, publishing models, digital design software, and digital design integration. Students are required to interview vendors of digital design company and analyze the advantage of digital design industries in Taiwan.

 

 

 

時尚工藝趨勢研究

Craft & Design Research

課程內容及大綱

本課程旨在研究時尚工藝的趨勢。課程內容包括:時尚工藝的設計發展演變、時尚工藝的環境現況、當代時尚工藝設計的模式與特色、及未來時尚工藝的趨勢與影響。

This course makes study on the craft design trends, covering evolution and current status of the craft design industry, characteristics and business models of modern craft design, as well as the future development and its influence on this industry.

 

 

 

藝文產業趨勢研究

Creative Industries Research

課程內容及大綱

本課程從美學經濟、數位科技、人文藝術等角度探討文化創意產業的發展趨勢,目的在於培養學生對設計分析及未來獨立研究的能力。課程將綜合國內外著名設計案例,讓學生瞭解其設計內涵、研究工具、設計趨勢、文化經驗差異等相關議題,進而體悟創意產業的未來方向。

This course discusses the effect of aesthetic economics, digital technologies, humanities and arts on the trend of creative industries. Through case study, students are guided to understand the significance of design, design processes, market trends, as well as issues on culture differences, and thus grasp the directions of future development of this industry.

 

 

 

電子商務趨勢研究

Electronic Commerce Research

課程內容及大綱

本課程旨在探討電子商務趨勢,並探討其在文化創意產業應用。課程內容包括電子商務的發展演變、現代電子商務的運作模式與創新策略、電子商務的未來趨勢與影響、電子商務趨勢在文化創意產業之應用。

This course is focused on the e-commerce and its application in the creative industries. It covers the evolution of e-commerce, modern e-commerce business model and innovative strategies, future trends and impacts, and the application of the creative industries.

 

 

 

智財法規實務研究

Intellectual Property Research

課程內容及大綱

近年來,智慧財產權的運用己成為全球化市場中新的商業競爭手段與利器。本課程主要介紹智慧財產權的類型、智慧財產權對文創產業發展的影響、智慧財產權的策略運用等等,透過案例分析與策略管理觀點進行解析,使學生能對智慧財產的管理有一全面性的瞭解。

Amid globalization, intellectual property rights has become a new competition tactic in business. The course introduces the types of intellectual property and analyzes the effect of intellectual property on cultural industry. Through case analysis, students will have a better understanding on management of intellectual property rights.

 

 

 

前瞻科技應用

Application of Technology Foresight

課程內容及大綱

本課程主要應用前瞻科技與理論在設計研究上,其主題有通用設計(Universal Design)、產品語意(Product Semantics)、感性工學(Kansie Engineering) 和多向度平量法(Multi-Dimension Scaling)等等。經由理論研習、論文研讀與個案研究的過程,擴展學生將前瞻科技運用在設計相關的領域。

This course covers various topics about how to apply advanced technologies to industrial design, such as the “Universal Design,” “Product Semantics,” “Kansie Engineering,” “Multi-dimension Scaling,” etc. Students are guided to develop their ability of logical thinking, scientific analysis and creative research through research of theories and case study.